Do Your Internet Thing

Whatever you think of the whole Ice-T vs Soulja Boy thing, you've gotta admit that Soulja Boy is an outstanding internet marketer. We aren't going to say dude is a great rapper, but you can't hate on the way he used the internet to get paid. Young bucks are gettin it done! Over six million ringtone and single downloads: what rapper wouldn't kill for that? And just when we thought it was over, dude got play in the New York Times (scroll to the bottom). How many rappers does the old gray lady cover? Do your thing Soulja Boy.

[Photo via Johnthan Speed]